On May 18, the four-day 23rd Qingdao International Furniture Fair concluded successfully at Qingdao Hongdao International Convention and Exhibition Center. For the first time, this exhibition systematically organized and invited overseas buyers from Japan, South Korea, Malaysia, Indonesia, Mongolia and Belt and Road and other countries and regions along the "Belt and Road" line to inspect and purchase, forming a new pattern of "offline + online, domestic + foreign". Exhibitors reported that the docking effect exceeded expectations, and "you can connect to foreign markets at your doorstep."
"Smart Chain Home Furnishing Goes Global for Win-win":Central Asia Positioning in High-Growth Blue Ocean
At the same time as the exhibition (May 16), the "Smart Chain Home Furnishing Goes Overseas and Win-win - 2026 Furniture Home Cross-Border Supply and Demand Matchmaking Conference" was jointly organized by the Shandong Furniture Association, Shandong Cross-Border E-Commerce Association and the Qingdao International Furniture Exhibition Organizing Committee. Experts attending the meeting analyzed the potential of emerging markets such as the United States, Europe, the Middle East,Central Asia, and Africa, and suggested that companies "avoid red ocean competition and prioritize high-growth blue ocean markets." Supply chain companies conducted on-site roadshows, released buyer requirements, and 50 minutes of free negotiation, and reached a number of preliminary cooperation intentions.
During the same period, the Qingdao Woodworking Machinery Exhibition attracted buyers from nearly 20 countries, including Turkmenistan, Tajikistan and other Central Asia merchants; the cross-border home supply chain exhibition area created by the exhibition concentrated on displaying foreign trade products such as solid wood tables and chairs, mattresses, sofas, pet furniture, etc., and cross-border platforms such as SHEIN, Wayfair, and Coupang were connected on the same stage.
Information sources: Shandong Furniture Association, Qingdao International Furniture Fair official website, Dashu Cross-border and other public reports.
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