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Wanbang Global Trade Insights

Cross-border trade, supply chain and Central Asia market updates

Going Global in Central Asia, Lesson 1: Certification, Barcodes, Legal Entities and Settlement

Going Global in Central Asia, Lesson 1: Certification, Barcodes, Legal Entities and Settlement

From Kazakhstan to Uzbekistan, you have to go through four levels before entering the Central Asia market: product certification (EAC/GOST), product barcode (GS1 local), sales entity (local company), collection and payment (local currency settlement and exchange rate). This article compiles a pitfall list for Qingdao furniture companies.

Sep 6, 2026

In as Little as 15 Days: Qingdao-Made Appliances Reach Export Markets via China-Europe Rail

In as Little as 15 Days: Qingdao-Made Appliances Reach Export Markets via China-Europe Rail

Since July, the European heat wave has driven a surge in orders for air conditioners and refrigerators. The Shandong China-Europe freight train home appliance supply chain train departs from the Qingdao Cooperation Demonstration Zone and reaches its destination in as fast as 15 days to "replenish" overseas markets. In the first half of the year, Qingdao's exports of cool home appliances were 8.69 billion yuan, a year-on-year increase of 11.3%.

Sep 6, 2026

From Shipping First to Building in Central Asia: Jiaozhou Yuanshi Muyu's 9810 Model

From Shipping First to Building in Central Asia: Jiaozhou Yuanshi Muyu's 9810 Model

Yuanshi Muyu, located in Puji Town, Jiaozhou, is the first furniture company in Qingdao to go through the "9810" cross-border e-commerce overseas warehouse for export: it first ships to the overseas warehouse, receives the order, and then clears customs and tax refunds. The company said that after the 9810 process is smoothed, it hopes to take advantage of the SCO Demonstration Zone to sell its products to Central Asia countries.

Sep 6, 2026

Behind Tencent's Investment in Kaspi: Why Kazakhstan's E-Commerce Is a Blue Ocean for Chinese Home Brands

Behind Tencent's Investment in Kaspi: Why Kazakhstan's E-Commerce Is a Blue Ocean for Chinese Home Brands

Tencent invested approximately US$518 million in Kazakhstan’s super app Kaspi.kz, entering Central Asia for the first time. Kazakhstan is the largest e-commerce market in the Middle East, with Kaspi’s e-commerce share accounting for more than 60%. Home furnishings, home textiles, and small household appliances are becoming hot-selling categories for Chinese sellers.

Sep 6, 2026

China-Kazakhstan Visa Exemption Delivers Results: Khorgos Tops One Million Annual Passengers and Sets a New Rail Freight Record

China-Kazakhstan Visa Exemption Delivers Results: Khorgos Tops One Million Annual Passengers and Sets a New Rail Freight Record

The 30-day mutual visa exemption policy between China and Kazakhstan continues to be effective: as of August 4, the number of entry-exit passengers at the Horgos Highway Port exceeded 1 million, 15 days earlier than last year; the import and export cargo volume at the port from January to July was 27.012 million tons, ranking first among Xinjiang ports.

Sep 6, 2026

Kyrgyzstan, Tajikistan and Turkmenistan: Big Furniture Gaps in Central Asia's Smaller Markets

Kyrgyzstan, Tajikistan and Turkmenistan: Big Furniture Gaps in Central Asia's Smaller Markets

Compared with Kazakhstan and Uzbekistan, Kyrgyzstan, Tajikistan, and Turkmenistan have small markets, but have large gaps in infrastructure and housing: building materials rely heavily on imports, and housing construction plans have driven high growth in demand for upholstered furniture and other products.

Sep 6, 2026

How a Shandong Sofa Maker Entered Russia and Central Asia: Baonen Appoints a Regional Trade Representative

How a Shandong Sofa Maker Entered Russia and Central Asia: Baonen Appoints a Regional Trade Representative

Zibo Huantai Baoen Group is one of the largest exporters of leather and genuine leather sofas in Shandong. In 2026, it listed Russia and Central Asia as key markets for development, and established a "Central Asia Russian Regional Trade Representative" to develop sofa products that meet local needs. Foreign trade orders increased by 10% year-on-year in the first half of the year.

Sep 6, 2026

SCO Bishkek Summit Opens New Opportunities for Qingdao Companies in Central Asia

SCO Bishkek Summit Opens New Opportunities for Qingdao Companies in Central Asia

In early September 2026, the 26th meeting of the SCO Heads of State Council was held in Bishkek and a 25th anniversary declaration was issued; China announced the establishment of the SCO Port Economic Cooperation Center in Tianjin. Under the favorable policy wind, the institutional dividends for Qingdao (SCO Demonstration Zone) companies going overseas Central Asia continue to increase.

Sep 6, 2026

Opens September 19: First Central Asia Home & Building Materials Expo Lands in Khorgos

Opens September 19: First Central Asia Home & Building Materials Expo Lands in Khorgos

Approved by the Ministry of Housing and Urban-Rural Development and sponsored by the China Construction Decoration and Renovation Materials Association, the first Central Asia Home Furnishing and Building Materials Whole Industry Chain Expo and Central Asia Commodity Import and Export Expo will be held at the China-Kazakhstan Cooperation Center in Horgos from September 19th to 21st; at the same time, the 90,000-square-meter "China-Kazakhstan Golden City" exhibition and trade center will be opened.

Sep 6, 2026

First Tunnel Completed on the China-Kyrgyzstan-Uzbekistan Railway, Adding a Second Corridor from Qingdao to Central Asia

First Tunnel Completed on the China-Kyrgyzstan-Uzbekistan Railway, Adding a Second Corridor from Qingdao to Central Asia

In early September, the first tunnel of the Kyrgyzstan section of the China-Kyrgyzstan-Uzbekistan Railway was completed first, and construction of 26 of the 29 tunnels along the entire line has started; this "Steel Silk Road" connecting Central Asia is expected to be completed ahead of schedule. When completed, it will become one of the shortest land passages from China to Central Asia, West Asia and Europe.

Sep 6, 2026

Kazakhstan: Central Asia's Largest Furniture Market Opens Up as September Trade Fairs Begin

Kazakhstan: Central Asia's Largest Furniture Market Opens Up as September Trade Fairs Begin

Kazakhstan's furniture and woodworking market is highly dependent on imports and is regarded as a priority platform for Chinese companies to develop Central Asia; Shandong Furniture Association will organize member companies to participate in Almaty FIW in 2026, and the Astana Furniture Fair will be held in mid-September.

Sep 6, 2026

Uzbekistan's Construction Boom: Chinese Home and Building-Material Companies Take Center Stage in Tashkent

Uzbekistan's Construction Boom: Chinese Home and Building-Material Companies Take Center Stage in Tashkent

Driven by the "New Uzbekistan" strategy, Uzbekistan is vigorously developing infrastructure and residential construction, and is highly dependent on imported building materials and home furnishings. At the UzBuild exhibition in February 2026, China ranked first among international exhibitors with 124 exhibiting companies, and the demand for whole-house customization and integrated home furnishings was strong.

Sep 6, 2026

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