Yuanshi Muyu is the leading pure solid wood furniture company in China, and its smart home industrial park is located in Puji Town, Jiaozhou (the core area of SCO Demonstration Zone). Previously, the general trade model could not match the fund repayment cycle of its cross-border e-commerce overseas warehouses. Jiaozhou's commerce, customs, and taxation departments worked together to help the company run through the "9810" (ship to overseas warehouse first, then declare customs and tax refund after receiving the order) model in about a year. This was how the first 9810 export business in Jiaozhou and even Qingdao was completed. After the model matured, the company has continued to ship to markets such as the United States and Japan through overseas warehouses.
Why "target"Central Asia
Relevant persons in charge of the company have stated many times: After the 9810 process is smoothed, they hope to take advantage of the SCO Demonstration Zone to sell products to Central Asia countries. Supporting this intention is the channel matrix that Jiaozhou has opened up: Jiaozhou has opened three direct international TIR highway routes to Kazakhstan, Uzbekistan, and Russia (the transportation time is about half shorter than that of trains), and has built the SCO New Area Cross-border E-commerce Public Service Center and the Silk Road E-commerce Comprehensive Service Base to help local companies connect with market resources in Russia, Uzbekistan and other markets.
Inspiration for Qingdao furniture companies
"Overseas warehouse +9810" turns traditional one-time foreign trade transactions into accumulating local channel inventory, which is suitable for furniture categories with large volumes and high delivery requirements. Qingdao furniture companies can learn from Genji's wooden language path: first use TIR/class trains to send samples and stock to Central Asia overseas warehouses, and then rely on local e-commerce and offline channels to receive orders and gradually build brand awareness.
Source of information: Compiled from public reports such as Jinjiaozhou Digital Newspaper, Qingdao Daily, Jiaozhou Municipal Government, Lanjing (Qingdao Radio and Television).
Connect with Central Asia overseas resources Consult Qingdao Furniture Association