According to Qilu.com·Lightning News: Baoen Group, located in Huantai County, Zibo, is the largest foreign trade export enterprise in the area, mainly engaged in high-end cowhide furniture leather and leather sofas. In 2026, while consolidating the North American market, the company clearly listed Mexico, Russia, and Central Asia as key development directions. In the first half of the year, foreign trade orders increased by 10% year-on-year, and international market sales revenue was nearly 200 million yuan.
"Regional Trade Representative"'s overseas methodology
Baoen has specially set up "Central Asia Russian regional trade representative" Wang Shiping to follow up on local market dynamics and business opportunities. Enterprise judgment: Its leather bags and sofas have obvious advantages over the Russian Central Asia market in terms of leather development, production structure, and price. It is developing a series of sofas that adapt to the local climate and consumption habits, and is seeking cooperation in products for the elderly. It has recently established strategic cooperation with 4 overseas companies and explored three export paths: cross-border e-commerce, overseas warehouses, and direct connections with overseas retail terminals.
Inspiration for Qingdao soft furniture companies
Upholstered furniture (sofas, mattresses) is one of the fastest growing categories in Central Asia furniture imports. Baoen's approach is worthy of reference: setting up full-time regional managers for in-depth research, customizing product lines according to local needs, and shortening delivery links with overseas warehouses/direct retail sales - it can capture the growth of emerging markets better than "waiting for inquiries".
Source of information: Qilu.com·Lightning News (2026-07-21), Huantai County Government/Huantai Media (2026-07-24) and other public reports.
Connect with Central Asia overseas resources Consult Qingdao Furniture Association